Trademark
Jun 1, 2026
Pattie Gonia was warned in 2022, built a Patagonia-parody brand anyway, and filed to register it. A Supreme Court dog-toy case explains why that was probably a catastrophic mistake.
Patagonia is suing an ally, drag climate activist Pattie Gonia, for $1. It feels like a betrayal. Trademark law says it mostly isn't.
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